Glossary
- Logic
- Arithmetic
- Text
- Conversion
- Date
- Aggregation
- Other
- About top and absolute top metrics
- Active View
- Actual cost-per-click (CPC)
- Ad assets
- Ad formats
- Ad group
- Ad group
- Ad group default bids
- Ad Preview and Diagnosis tool
- Ad Rank
- Ad Rank thresholds
- Ad status
- Ad strength
- Advertising policies
- All conversions
- Associations view
- Auction
- Auto-tagging
- Automated bid strategy
- Automatic placements
- Average cost-per-click (Avg. CPC)
- Average CPA
- Average daily budget
- Average impression frequency per user or cookie
- Bid adjustment
- Biddable item: Definition
- Broad match
- Budget Bid Strategy: Maximize Clicks
- Bulk edits
- Campaign
- Campaign draft
- Campaign experiment
- Campaign group
- Campaign Manager 360
- Campaign status
- Change history
- Click conversion rate
- Clickthrough rate (CTR)
- Contextual targeting
- Conversion action
- Conversion event data
- Conversion page
- Conversion rate
- Conversion tracking
- Conversion window
- Conversions
- Cost-per-click (CPC)
- Cost-per-thousand impressions (CPM)
- Cost-per-thousand viewable impressions (viewable CPM)
- Cost-per-view (CPV)
- Customer data file
- Customer ID
- Customer list
- Deep link
- Disapproved
- Display partners
- Display URL
- Eligible
- End Date
- Ended campaign
- Exact match
- Expected clickthrough rate
- Filter
- Final URL
- First page bid estimate
- First position bid estimate
- Frequency capping
- Google Ads: Maximize clicks
- Google Display Network
- Hashed data
- Hashing
- Image ad
- Impressions
- Interactions
- Keyword status
- Keywords
- Landing page
- Landing page experience
- Limited by budget
- Location targeting
- Low data
- Low search volume
- Manual CPC bidding (manual bidding): Definition
- Maximum CPC bid
- Mobile Device ID
- Native ads
- Optimization score: Definition
- Organic search result
- Path
- Pending campaign
- Performance target
- Placement targeting
- Placements
- Portfolio bid strategy
- Product data
- Product group
- Product Shopping ad
- Quality Score
- Recommended average daily budget
- Relevance
- Responsive display ads
- Return on investment (ROI)
- Search partners
- Search terms report
- Segment
- SHA256 Algorithm
- Shopping ad
- Showcase Shopping ad
- Smart Bidding
- Statistics table
- Target CPA bidding
- Targeting method
- Text ad
- Top of page bid estimate
- Under review
- Unique Reach
- Video publisher
- View rate
- View-through conversion window
- Your data