Budgets and bids
Get started
Setup and management
Automated bidding
- About automated bidding
- Defining your goals and choosing a bid strategy
- Bidding types
- Override an automatically set bid or budget for 24 hours
- How to override a Search Ads 360 bid strategy's bid or budget
- Google Ads auction-time bidding with Search Ads 360 bid strategies
- Set target ROIs for ad groups
- Campaign-level automated bidding
- Bid strategy reports
- Data exclusions and seasonality adjustments
- Portfolio bid strategies
- Allow a bid or budget strategy time to learn
- Device, location and audience bid adjustments
- Microsoft Advertising auction-time bidding with Search Ads 360 bid strategies