Customize reporting
Create attribution models
- About attribution models in Search Ads 360
- Types of basic attribution models
- Create attribution models in Search Ads 360
- Override an attribution model in the new Search Ads 360
- Import a Google Analytics attribution model into the new Search Ads 360
- Create data-driven attribution models
- Conversions that support attribution models
- Frequently asked questions for attribution modelling
Create and manage custom dimensions
- About custom dimensions
- Create and apply custom dimensions
- Use custom dimensions in reports and automated rules
- About audience reporting in the new Search Ads 360
- Manage your audience reporting
- Important details for audience reporting
- View a custom-dimensions report for specific audiences
- Segment a report by audience
- Upload custom dimensions using bulksheets
Create and manage custom columns
Create groupings with labels
Choose campaign conversions
- About the campaign-level conversions setting
- Report on 'primary' conversions in a campaign
- Override default conversion actions in a campaign
- Using conversions with automated bidding
- Stop reporting Google Ads conversions with Search Ads 360 conversions
- Choose Search Ads 360 sub-manager account-level conversions in a campaign
- Choose specific Google Ads conversion goals in a campaign
- Choose Google Ads account-level conversion actions in a campaign
Report on impression share data
Report on conversions with basket data
Custom variables
- About Search Ads 360 conversion value rules
- Set up Search Ads 360 conversion value rules
- Search Ads 360 conversion value rules reporting
- About custom variable adjustments
- Set custom variable adjustments
- How to use bulk upload for custom variable adjustments
- Use bulksheets to create, manage and apply conversion value rules (CVRs)