Recommendations and optimization score

Recommendations is an entire section of your Search Ads 360 account dedicated to helping you improve your Google Ads and Microsoft Advertising campaigns. Recommendations can introduce you to new features, and help you get more out of your budget by improving your bidding, keywords, and ads.

Google Ads only: Within the Recommendations page, you will find your optimization score, an estimate of how well your Google Ads account is set up to perform. Applying or dismissing recommendations changes the overall optimization score of your account.