Bidding and planningAbout bid strategiesHow bid strategies workAbout automated biddingSet up and manage bid strategiesGet startedManage bid strategiesBudget bid strategiesPortfolio bid strategiesData exclusions and seasonality adjustmentsGoogle Ads auction-time bidding with Search Ads 360 bid strategiesMicrosoft Advertising auction-time bidding with Search Ads 360 bid strategiesCampaign-level automated biddingBid strategy reportingAbout Bidding and PlanningView your bid strategy reportsEvaluate the performance of your bid strategyCompare Search Ads 360 bid strategy performanceExplore chart forecasts for budget spend and key metric adjustmentsAbout bid strategy statusesPerformance plansAboutCreate and manage plansCampaign groupsAbout campaign groupsCreate a campaign groupView the campaigns in a campaign groupAdd, remove, or edit campaigns in a campaign groupRemove a campaign groupRecommendationsAbout recommendationsApply or dismiss recommendationsTypes of recommendationsWhy you might not see recommendationsAbout applying recommendations automaticallyManage auto-apply recommendationsAbout bid strategy recommendationsAI SpotlightAI Spotlight: Campaign configuration and performance detection in Search Ads 360