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Setup and basics

Manage campaigns and ads

Optimize performance

Measure results

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Setup and basics
Get started Supported advertising platforms and features Customize your view Billing Account settings Manager accounts Client accounts Customer support
Manage campaigns and ads
Create and edit ads and campaigns Ads and approvals Ad groups Target ads and campaigns Budgets and bids Keywords Bulk and scheduled edits and uploads Set up and manage automated rules
Optimize performance
Automated bidding Performance Center with budget bid strategies
Measure results
Set up conversions Create reports and dashboards Monitor performance with statistics tables Customize reporting Understand your data
Policy
Fix issues
Migration and sync errors Policy issues Account access issues Performance issues Reporting issues Bid strategy issues Customer support
Announcements

Create and edit ads and campaigns

Performance Max campaigns

Get started

Get started

About Google Ads Performance Max campaigns
Create a Google Ads Performance Max campaign
Experiment with Google Ads Performance Max
Build a Performance Max asset group using generative AI (US only)
About Microsoft Performance Max campaigns in Search Ads 360

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