Add tracking URLs to your social media campaigns and engine track client accounts

To attribute visits and conversions to social media campaigns in the new Search Ads 360, clicks need to be redirected to the new Search Ads 360 using the Search Ads 360 tracking URL. Each tracking URL has unique IDs that the new Search Ads 360 uses to track unique visits to your site and to attribute any conversions during a visit back to the specific campaigns and keywords that led to the visit.

Once a social media campaign is uploaded to the new Search Ads 360, tracking URLs are added to it. You can then download the campaign from the new Search Ads 360 and upload it back to the social media platform or engine track client account to apply the tracking URLs.

Instructions

To add tracking URLs, do the following:

1. Export your campaigns from the engine track client account.
2. Upload the campaigns to the new Search Ads 360.
   1. The new Search Ads 360 adds its tracking URLs to the landing page URLs in the campaigns.
3. Download the bulksheet file from the new Search Ads 360, and then upload the bulksheet file to the engine track client account.