Simplify your campaign management, maximize your conversion value, and expand your reach with Google Ads Smart Shopping campaigns. This campaign subtype combines standard Shopping and display remarketing campaigns, and uses automated bidding and ad placement to promote your products and business across networks.
How it works
With Smart Shopping campaigns, your existing product feed and assets are combined with Google’s machine learning to show a variety of ads across networks. The systems will pull from your product feed and test different combinations of the image and text you provide, then show the most relevant ads across Google networks, including the Google Search Network, and the Google Display Network. In Europe, Smart Shopping Campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
To help you get the best value from each ad, Google also automates ad placement and bidding for maximum conversion value at your given budget.
You can create up to 100 enabled or paused Smart Shopping campaigns in your Google Ads account. In order to maximize performance, Google recommends that you consolidate your Smart Shopping campaigns and only create separate campaigns when necessary to serve your business requirements (for example, different ROAS goals for different parts of your product inventory).
General requirements
Smart Shopping campaigns rely on a remarketing audience that is made up of people who visit your site. For your campaign to remain active, new people must continually be added to your remarketing audience. You must have a remarketing list of at least 100 active users associated with your account. Learn more about requirements in Create a Smart Shopping campaign.
Conversions
Smart shopping campaigns use conversion tracking of events such as online purchases (preferred source of conversion events), signups, purchases from phone calls, and store visits. They automatically maximize conversion value for the daily budget you set. Learn how to Optimize Smart Shopping campaigns.
Ad types
Smart Shopping campaigns feature Product Shopping ads, Local Inventory ads, and Display ads (including dynamic remarketing and dynamic prospecting), which are eligible to appear on the Google Search Network and Display Network. Learn more about ad types and format requirements
Campaign reporting
Conversion value and ROAS reporting help you to evaluate your campaign’s performance. You can also see predefined reports segmented by specific product attributes, such as category, product type, and custom label by clicking the reporting icon 
Typical reporting, such as clicks, conversions, and impressions, are also available.