The new Search Ads 360 reports conversions recorded by the following conversion systems:
- Floodlight
- Google Ads conversions
- Universal Analytics
- Google Analytics 4
- Adobe Analytics
Where to create supported conversion trackers
- Create Floodlight conversion actions (trackers) in Search Ads 360.
- Create Google Ads conversion trackers in Google Ads or in the new Search Ads 360 (if you are scoped to a Google Ads client account and navigate to Conversions.