Search Ads 360 supported campaign types

Campaigns give structure to the products or services that you advertise. A campaign type indicates the type of advertising network that displays your ad, type of ad that is displayed.

Each advertising platform may support different campaign types. The following table lists campaign types for each of the advertising platforms supported in Search Ads 360.

Advertising platform Supported campaign type
Google Ads
  • Search campaign
  • Shopping campaign
  • Dynamic search ads campaign
  • App campaign**
  • Discovery campaign*
  • Display campaign**
  • Performance Max campaign*
  • Hotel/travel campaign**
  • Demand Gen campaign*
  • Video campaign**
  • Local campaign**
  • Smart campaign**

*Floodlight tracking and bidding support is partially supported for these campaign types.

** Floodlight tracking is not supported for these campaign types.

Microsoft Advertising
  • Search Network campaign, including opt-in/opt-out to the Microsoft Audience Network
  • Shopping campaign
  • Smart shopping campaign (Edit only)
  • Dynamic search ads campaign
Yahoo! JAPAN Ads
  • Search campaign
  • Dynamic search ads campaign (Dynamic ads for search)
Baidu Advertising
  • Search Network campaign
Text ads can be displayed on a display network if you choose to target that network.

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