Adjust your negative keyword settings
| Setting |
Description |
| Add to |
Select whether to add negative keywords to a campaign or ad group from the drop-down menu. Then click Select a campaign or Select an ad group and select a specific campaign or ad group. |
| Negative keywords |
Ads won't show when people search on these words or phrases. Enter one word or phrase per line, using the following syntax to indicate match type:
- Keyword or "Keyword" will be phrase matched
- [Keyword] will be exact match
Match types help control which searches won't trigger your ad.
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phrase: Your ad won't appear when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as 'golf clubs', your ad won't appear when there is a search for golf clubs, in that order, even when there may be other terms in the query.
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exact: The search query must exactly match your keyword, or be a close variant. For example, if you enter a keyword such as 'golf clubs', your ad won't appear when there is a search for golf clubs, in that order, and with no other terms in the query.
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