Search Ads 360 can report metrics and conversions for Facebook. Search Ads 360 does not create, edit or pause campaigns, change bids or make other types of changes. However, some Facebook Marketing Partners (also referred to as preferred marketing developers) can send Floodlight conversion data to Facebook, which can then be used for bidding decisions. Contact your Facebook Marketing Partner for more information.
Supported features
Supported Facebook Marketing Partners
To facilitate the process of collecting performance data from Facebook, Search Ads 360 is integrated with the following Facebook Marketing Partners:
 Mediaocean |
 Smartly.io |
If you don’t use one of these Facebook Marketing Partners, you can still report on Facebook using manual uploads.
Unsupported Facebook Marketing Partners
 Sprinklr |
|
Coming soon: |
Reporting
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Floodlight conversions
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Performance metrics (such as clicks, impressions and cost)
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Engagement metrics
Performance and engagement metrics must be downloaded from Facebook and imported into the new Search Ads 360 experience. Some Facebook Marketing Partners can automatically download and import these metrics.
Ads
With a Facebook Marketing Partner
If your Facebook engine account accesses data through one of the supported Facebook Marketing Partners, the types of ads supported in the new Search Ads 360 experience depend on the partner. Contact your Facebook Marketing Partner for more information.
Without a Facebook Marketing Partner
The table below lists the types of Facebook ads and indicates if the new Search Ads 360 experience can report on them if you aren't using a Facebook Marketing Partner.
| Ad type |
Performance and engagement metrics |
Click tracking | View tracking | ||
|---|---|---|---|---|---|
| With targeting | Without targeting | With targeting | Without targeting | ||
| Image | Yes | Yes | Yes | No | Yes |
| Video | Yes | Yes | Yes | No | Yes |
| Carousel | Yes | Yes Can't report on specific images |
Yes Can't report on specific images |
No | Yes Can't report on specific images |
| Slideshow | Yes | Yes | Yes | No | Yes |
| Links | Yes | Yes | Yes | No | Yes |
| Lead ad | Yes | No | Yes | No | Yes |
| Facebook post (Photo, Video, Text, Canvas, Page Likes, Event response) |
Yes | No | Yes | No | Yes |
| News feed (Facebook) | Yes | No | Yes | No | Yes |
| Canvas | Yes | No | No | No | No |
| Collection (Facebook) | Yes | No | No | No | No |
| Dynamic ads for catalogues (Facebook) | Yes | Yes | Yes | No | Yes |
| Offer Ads | Yes | No | No | No | No |
Facebook properties in which click tracking is supported
The following Facebook properties support click tracking, as described in the table above:
-
Desktop website or mobile website
If a user clicks an ad in the Facebook website on a desktop or mobile device, Floodlight tags on the landing page can report a conversion. -
WebViews launched from the Facebook app
If a user clicks an ad in the Facebook app, Floodlight tags on the landing page can report a conversion if the landing page is in a WebView.
If the landing page is outside the Facebook app, Floodlight cannot report a conversion.
Other types of Facebook ads
If you're using ad types that aren't listed in the table above, use these general guidelines to determine if Search Ads 360 and Campaign Manager 360 can report on them if you aren't using a Facebook Marketing Partner with Facebook:
Click tracking and view tracking can be used on any type of website or mobile ad format that includes a 'Link URL' field. These types of ads are usually in campaigns with 'website clicks' and 'website conversions' objectives.
Remarketing
Search Ads 360 can build lists of customers who click your search ads and Facebook/Instagram ads. Once the lists contain enough users to satisfy engine requirements, you can use the engines or Display & Video 360 to re-engage your customers on search, social or display channels.
Next steps
Create a Facebook engine account in the previous Search Ads 360 experience.