Smart Bidding refers to bid strategies that use Google AI to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversion and Maximize conversion value are all Smart Bidding strategies.
In addition to AI capabilities, Smart Bidding has 3 other key benefits:
- A wide range of signals to tailor bids to someone’s unique context. These include device, location, time of day, remarketing lists, browser, language, and more. Learn more About using Search Ads 360 conversions for auction-time bidding.
- Flexible controls that allow you to set performance targets to steer bidding performance and optimize search bids to your chosen attribution model.
- Transparent reporting and status updates to help you test how well Smart Bidding works for you and understand what’s going on under the hood of your bid strategies.