An AI-powered, goal-driven bid strategy that groups together multiple campaigns, ad groups and keywords.
Portfolio bid strategies use Google AI to set bids to help you reach your performance goals. They include the following bid strategies: target CPA, target ROAS, budget bid strategies, Maximise conversions, Maximise conversion value, Maximise clicks and Target impression share.
After you create a portfolio strategy, it will be stored in your Shared library. This is the central location for managing your portfolio bid strategies and tracking their performance.