An ad campaign whose start date is in the future and hasn't started running ads yet.
- You can choose a start date for each ad campaign if you want it to start running on a specific day. When a campaign reaches its start date, the ads within the campaign are able to start running.
- When a campaign reaches its start date, the ads within the campaign are able to start running at 12:00 AM on that date.
- You can change a campaign's start date at any time before it's reached.
Learn more About campaign statuses.