A bidding method in which you set a maximum cost per click (CPC) for your individual keywords. This differs from automated bid strategies, which set bid amounts for you.
- Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads.
- You start by setting a maximum cost per click (CPC) bid for an entire ad group (called your default bid) or default max. CPC, but you can also set separate bids for individual keywords or placements. For example, if you've found that certain keywords are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords.
- If you're not sure which keywords or placements are most profitable, or if you don't have time to devote to managing manual bids, consider a target CPA or Target ROAS bid strategy or a budget bid strategy instead
Learn more about automated bid strategies.