A targeting method that you can use to specifically choose websites, videos and apps that are part of the Google Display Network, on which you'd like to show your ads. Unlike other targeting methods, like keywords or topics where your ads are placed on sites automatically for you, which are reported in your Google Ads account as 'automatic placements', you select the placements yourself.
- Placement targeting is an optional feature that can help you have more control over which web pages, videos and apps in the Google Display Network can show your ads. If you know of a website where your customers spend time, you can often add it as a managed placement.
- You can use placement targeting if you use 'Display Network only' campaign types.
- You can use placement targeting to assign a unique bid to a specific web page. If your ad performs well when it shows on a certain web page, you could add it as a placement and set a higher bid. By adding the placement using the 'Bid only' setting, you can make your bid more competitive just for that particular placement, and still show on other placements based on additional targeting methods, such as keywords and topics.
- As a result of using both placement targeting and additional targeting methods, you might see both automatic placements (websites, videos and apps automatically chosen to match your other targeting methods) and targeted placements on your 'Placements' tab.