The bid that you likely need to set for your ad to be shown anywhere on the first page of search results. Learn more about the different bid estimates.
- This estimate approximates what cost-per-click (CPC) bid is needed for your ad to show anywhere on the first page of search results when a search query exactly matches your keyword. Your ad can still appear if your bid doesn't meet this estimate, but it's less likely to appear on the first page of search results.
- The estimate is based on each keyword's Quality Score and competition from other advertisers. If your first page bid estimate is very high, it may mean that your keyword's Quality Score is poor and could be improved.
- To see first page bid estimates for your keywords, find the 'Est. first page bid' column in the 'Keywords' table in Google Ads.
- The estimate isn't a guarantee. On occasion, your ad may not make it to the first page, even when you meet the first page bid estimate.