A setting that lets you choose your target locations to contact your customers. Learn how to target ads to geographic locations.
- For each ad campaign, you can select locations where you want your ad to be shown. Location targeting then allows your ads to appear for people in those locations.
- You can choose locations such as entire countries, areas within a country, like cities or territories and even a radius around a location, or your Google My Business locations, for your ads to show. Google Ads may also suggest related locations that you can choose to target based on your current settings. Related locations may also be suggested that you can choose to target based on your current settings.
- Location targeting helps you focus your advertising on the areas where you'll find the right customers, and will hopefully help you increase your profits as a result. We suggest that you choose regions where your business can serve your ideal customers.
- Bear in mind that you can also select locations to exclude in your campaigns if you don't want your ads to show in specific regions.
Learn how to use Google Ads location targeting.