The web page address that appears with your ad.
- Display URLs give people an idea of where they'll arrive after they've clicked an ad. The landing page that you define with a Final URL tends to be more specific. For example, if your Display URL is
www.example.com, your Final URL might beexample.com/sweaters. -
For expanded text ads, your display URL consists of the domain of your final URL (and the subdomain, if you have one) and your two optional 'Path' fields of up to 15 characters each.
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Your display URL may appear in your ad with a 'www.' prefix in lowercase letters (even if you enter it with capitalised letters). If your URL begins with a subdomain, your display URL may include it (for example, the
supportinsupport.google.com).