A bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards and companion banners. You set CPV bids to tell Google the maximum amount that you're willing to pay for each view.
- You can select a maximum CPV bid for your video ads when you create your ad group in Google Ads. 'Maximum' means that what you'll pay for a view will be equal to or below your bid, depending on other sub-manager account bids.
- The CPV bidding option is only available when you choose to run TrueView video ads.
Learn how to create a TrueView video campaign.
Learn more about cost-per-view (CPV) bidding.