A status for your ad campaign that describes whether or not its ads can run at the moment.
- For each of your ad campaigns, you'll see information about its current state listed in the 'Status' column of your 'Campaigns' page.
- A campaign's status affects all the ad groups and ads within it. For example, when you pause a campaign, all the ads within the campaign stop showing.
- Here are the campaign statuses that you might see:
- Eligible
- Paused
- Removed
- Ended
- Pending
- Limited by budget
- Not posted to external account
- Submitted (does not apply to Google Ads)
- Suspended (Microsoft Advertising only)
Learn more about campaign statuses.