A specific customer action that you've defined as valuable to your business, such as an online purchase or phone call. Tracking conversion actions lets you determine how your ads lead to those valuable actions.
- Conversion actions are available for several conversion sources, including:
- Floodlight tags
- Google Ads
- website actions
- calls
- app downloads
- in-app actions (such as in-app purchases)
- Google Analytics
- Adobe Analytics
- If you want to track more than one of the same kind of conversion action, such as a newsletter sign-up and a lead form submission on your website, you can create multiple conversion actions.
Occurrences of conversion actions are reported as conversions.