Manage your automated rules

Once you've set up automated rules, you can enable, pause, edit, remove or filter your rules whenever you like. You can also undo any rules that ran on your search campaigns. You can also update the email notifications that you receive about your rules, view a list of all the changes that your rules have made in your rules logs and see rule statuses.

Managing rules

To get started, click the tools and settings icon . Under 'Bulk actions', click Rules. There, you'll see a list of your rules, along with an icon indicating whether each rule is enabled or paused.

• Enable, pause or remove any rule in your account: Click the down arrow next to the status icon and select the action you want.
  Removing a rule is permanent.
• Edit a rule: In the 'Actions' column, click Edit. Adjust the settings and then click Save rule. Note that you can't edit removed rules. Also, be aware that editing a rule is the same as removing the original and creating a new one.
  You can't edit the owner account of a rule.
• Filter your view to hide removed rules: Click the filter icon and then select the column and value that you want to filter for. You have the option of filtering for 'rule status', 'rule name', 'email notification', 'rule validity', 'rule ID' or 'Owner'.
  You can also use the 3-dot icon to hide or show paused or removed rules in the rules table.
• Undo a rule: You can use 'Undo' to revert the changes made by campaign, ad group, ad and keyword rules. To undo a rule, navigate to the Results page, then click Undo for a rule in the 'Actions or next steps' column. After you click Undo, a preview pane will open to show you how undoing a rule will impact your account. If everything looks good, you can start the undo from this pane. The undo should finish in the same amount of time that it took to run the rule initially.

Key points about undoing rules

You can’t undo 'notify-only' rules

Rules that only send emails can’t be undone.

You can only undo the most recent changes made by each rule

For example, say that your rule runs successfully on Friday and Saturday. You'll only see the 'Undo' button appear next to the changes made on Saturday. If you want to undo the changes made on Friday, you must first undo the Saturday changes. The 'Undo' button will then disappear for Saturday and appear for Friday.

One exception is if a rule ran but it didn’t make any changes. In this scenario, you won't have to undo it first in order to undo earlier changes.

Manual changes made after a rule runs won't be undone

Let's say that you run a rule that increases the bid of 10 keywords by $1.00 and then you manually alter one of those keywords, increasing its bid by an additional $0.50. If you undo the changes made by the rule, it'll only undo the changes made to the nine keywords that you didn't alter yourself. To get a better sense of which changes would and wouldn't be undone, we recommend previewing the undo.

You can't redo an undo

If you undo the changes made by a rule one day, there's no 'redo' button to redo those changes.

Email notifications and version history

When you create a rule, you can choose to receive email notifications when your rule runs. You'll have the option to be notified after each rule runs and only if it runs with changes or errors.

To sign up for these notifications, select the email option that you'd like from the 'Email results' section as you're creating your rule.

If you prefer not to receive email notifications, you can instead check the Results page to keep track of when your rules run and what changes the rules have made in your account.

View automated rule changes on the 'Results' page

You can also view changes that automated rules have made to your account on the Results page.

Logs and rule statuses

If you prefer not to receive email notifications, you can always check the Results tab to keep track of when your rules run and what changes the rules have made in your account. The logs will show you a list of your rules, their status and how many changes were made as a result of the rule running.

To see your logs:

1. Click the tools and settings icon .
2. Under 'Bulk actions', click Rules.
3. Click the 'Results' tab to see a list of all changes.
   Note that the results table uses the date picker selection.
4. Click the results to see the details of any changes that the rule may have made.

The 'Status' column on the results table shows you if your rules have run and whether they were successful. Below are the different possible statuses and what each means:

• Running: Your rule is currently making changes in your account.
• Finished successfully: Your rule has run successfully.
• Finished with errors: Your rule was completed, but some changes had errors (click the results link for a rule to learn more).
• Not completed: System error: Your rule could not be started or was stopped before completion (click the results link to learn more).
• Not completed: Timeout: Your rule wasn't completed in the allotted time (click the results for a rule to learn if changes were made).

Related link

• Common ways to use automated rules