It's important to stay on top of addressing any error messages that you may receive. Here are a few common issues that you might see with your automated rules and how to address them:
1. My rule ran but had errors
In rare cases, a rule may run, but with errors. You can view the errors in the Logs table by clicking on Automate > Manage rules. You'll see a 'Completed, with errors' message – click View details for more specific reasons.
2. My rule ran but didn't make any changes
There are several scenarios where the rules will run, but no changes will be made. It might be because of one of the following restrictions:
- In Display Network ad groups, you can only change the bidding dimension that is customised for that campaign. For example, if you have an ad group that is targeting people based on placements, you can only change bids related to placements for that ad group. In this example, if you create a rule that tries to change bids related to gender, age or another dimension, the rule will run, but no changes will be made.
- You can’t change automatic placements, genders or ages in your Display Network campaigns. However, you can change manual placements.
- Keywords and search-eligible remarketing lists for search ads are read-only for rules created within campaigns that target both the search and Display networks. If you set up a rule this way, you can monitor keywords and remarketing lists for search ads with rules, but you can’t change them. However, if you go to the 'Keywords' tab, you can create rules that can both monitor and modify keywords.
If a rule that you've created didn't make the changes that you expected it to and isn’t the result of one of the above exceptions, then try previewing it again to see if it's set up as you intended. You may also wish to have a look at the examples in our article about common ways of using rules to see suggestions for good ways to set up rules.
3. My rule shows 'Invalid' because the user who created it no longer has access to the account
Automated rules are created on behalf of the user who sets them up. When a user loses access to the Search Ads 360 manager or sub-manager account, any rule that they created won't run. To have the rule start running again, click Fix in the 'Actions' column for this rule and save the rule to replace the disabled user account with your account.
These issues will no longer affect active rules. For example, a rule created by a user who no longer has account access will continue running without any errors.
Stopping emails about automated rules emails
You can stop email updates about automated rules by either changing the email settings for a rule, pausing the rule or removing the rule. See the full instructions.