Manager accounts don't directly contain campaigns or ads. Instead, manager accounts contain other accounts that can be managed directly from the manager account – both sub-manager and client accounts.
From a manager account, you can complete bulk actions (e.g. bulk edits, copy/paste, scripts, uploads and rules), updating multiple accounts below yours with a single action. This article covers how things work when you take bulk actions for other accounts from your manager account – who 'owns' that bulk action and who can see the history of those bulk actions.
Bulk action ownership
If your account is the owner of a bulk action, it means that only your account, or a manager account above yours in the hierarchy, can see the bulk action history listed on your 'All bulk actions' page. In addition, if the action involves rules or scripts, it means that only your account, or a manager account above yours, can modify those rules or scripts after you create them.
In general, whenever you take a bulk action, the account that you're directly signed in to will by default be considered the owner of that bulk action. So if you're signed in to a manager account and then drill down to another sub-manager or client account and complete a bulk action for that account, your manager account will be the owner of that bulk action.
Exception for automated rules
The only exception is automated rules, where you can choose either your own manager account, or a sub-manager account below you, as the owner of the automated rule. This means that the selected account (and all manager accounts above it in the hierarchy) can modify the rule as needed.
You won't be allowed to make a client account the owner of a rule that you create for that account.
What's visible on 'All bulk actions'
On your own account's 'All bulk actions' page
When you sign in to your manager account, you can see on your 'All bulk actions' page all actions that you've completed for your own account (i.e. all actions owned by your account). You'll see your account name under the 'Owned by' column.
But if any manager account above you in the hierarchy completed bulk actions for your account, you won't see those bulk actions listed on the 'All bulk actions' page for your own account. You won't, in other words, see any bulk actions owned by manager accounts above you in the hierarchy.
'All bulk actions' page for accounts under you
If you sign in to a manager account and drill down to an account below your own in the hierarchy, you'll be able to see all bulk actions owned by your manager account, as well as bulk actions owned by the account itself and any accounts above it in the hierarchy. You'll see, in other words, the following:
- Bulk actions completed by users logged directly in to the account
- Bulk actions you completed in that account
- Bulk actions completed by users logged in to any accounts above that account, but below your manager account, in the hierarchy
The 'Owned by' column will show exactly who owns which bulk action.
Example
Let's say that you log in to your manager account (MCC A), then drill down to a client account (Client B) and use bulk edit to pause some campaigns in that account. Your manager account, MCC A, is considered the owner of that bulk edit.
If you drill down and go to Client B's 'All bulk actions' page, you'll see this bulk action listed, with your MCC A manager account as the owner. In addition, you'll see other bulk actions completed for Client B by users logged directly in to Client B or actions completed by accounts that are above Client B, but below your account, in the hierarchy.
Visibility in 'Change history'
All users will be able to see campaign changes made by bulk actions in their 'Change history' page, no matter who owns those bulk actions. If the changes were made with bulk actions owned by accounts higher in the hierarchy, the 'User Date/Time' column for those changes will show the manager account user who actually made the changes.
Visibility in Search Ads 360 and advertising platforms
Bulk actions performed directly in the platforms (for example, in Google Ads) can't be viewed by users who log in to your Search Ads 360 account, or vice versa.