Add or remove columns in your statistics table

Columns in your statistics table are designed to show metrics, performance data and status updates about your campaigns, ad groups, ads and keywords.

In this article, you’ll learn how to customise your statistics table so you can review the data that matters most to your business.

Instructions

1. Sign in to your Search Ads 360 account.
2. To see data for a specific period, click the date range selector in the top corner of the page and select the time period that you'd like to analyse.
3. Click Campaigns, Ad groups, Ads, Assets or Keywords in the Page menu on the left.
4. Click the columns icon above the statistics table.
5. Select Modify columns from the drop-down menu.
6. Choose which columns you'd like in your table. You can tick or untick any of the columns in a single category.
7. (Optional) To save the column set for future use, click the 'Save your column set' field and enter a name for your column set. Your saved columns will now appear in the 'Modify columns' drop-down menu.
8. Click Apply. If you've added columns, you'll see them in your statistics table.

After you've added the columns that interest you, you can click on any column name to sort by that topic. For instance, click the "Ad group" column to sort alphabetically by ad group, or click the "Impressions" column to sort your ad groups from most impressions to least.

Related links

• Use segments in your tables
• Customise your performance data