Welcome to Search Ads 360

Welcome to the new Search Ads 360 experience

Due to the war in Ukraine, we will pause ads containing content that exploits, dismisses, or condones the war.
As part of our recent suspension of ads in Russia, we will also pause ads on Google properties and networks globally for advertisers based in Russia.
Due to the ongoing war in Ukraine, we will be temporarily pausing Google ads from serving to users located in Russia.
Effective immediately, due to an ongoing sensitive event (the war in Ukraine), we are pausing ads from and for Russian Federation state-funded media.

The new Search Ads 360 is a significant update designed to make it easier to manage campaigns across multiple advertising platforms and engines. Some highlights: 

  • Updated look and feel to make it easier to navigate the product.
  • New enterprise tools to improve reporting, billing, and optimization.
  • Support for more search engine features and campaign types.

We're adding features and updating the Help Center often, and we'd love to hear your feedback.

Migrating to the new Search Ads 360

Not all features are available yet, but by mid-2022, you'll be able to migrate most of your daily workflows to the new experience.


To help your transition to the new Search Ads 360, we'll migrate your data, setup, and customizations whenever possible. To smooth your migration to the new Search Ads 360, we strongly recommend reviewing the status of your custom columns and fixing or removing any problematic ones.

Stay up to date

To learn about what's new and what's changed in the new Search Ads 360, visit the experience hub: your central location for all product updates and migration progress.

The What's Available page of the experience hub will explain migration timelines, and if there are any additional steps you need to take to complete the migration of your data.

We update it regularly, so check back often.

To view the Experience hub:

  1. Sign in to your new Search Ads 360.
  2. Navigate to a sub-manager (advertiser) account.
  3. In the left-hand menu, click Experience hub

Ready to get started?

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