Applies to Google Ads
Your landing page experience is one of several factors that helps determine a keyword's Quality Score. The experience of a landing page is represented by the usefulness and relevance of information provided on the page, ease of navigation for the user, the number of links on the page, and the expectations that users have based on the clicked ad creative.
Learn how to test, evaluate, optimise and troubleshoot your landing pages in the Google Ads Help Centre.