Landing page experience

Applies to Google Ads
 This article applies only to Google Ads accounts in the new Search Ads 360.

Your landing page experience is one of several factors that helps determine a keyword's Quality Score. The experience of a landing page is represented by the usefulness and relevance of information provided on the page, ease of navigation for the user, the number of links on the page, and the expectations users have based on the clicked ad creative.

Learn how to test, evaluate, optimize, and troubleshoot your landing pages in Google Ads Help Center.

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