Broad match modifiers help control when your ad can appear for closely related keywords. Broad match modifiers can help your keywords achieve a higher click-through rate (CTR) with a more targeted audience, which in turn can help your site get more paying customers or other conversions. This article explains how to set up broad match modifiers.
Instructions
- Sign in to your new Search Ads 360.
- From the page menu on the left, click Keywords.
- Click the plus button
.
- Select an ad group to add broad match modifiers to.
- Enter your broad-match keyword with a plus sign (+) preceding the word or words you want to appear in your potential customer's search exactly or as a close variant.
- Click Save.
How to add a modifier to an existing broad-match keyword
- Sign in to your new Search Ads 360.
- From the page menu on the left, click Keywords.
- Hover over the keyword you wish to edit, then click the pencil icon
.
- Add the plus sign (+) prefix to any word that you want to make into broad match modifiers.
- Click Save.
.Don't leave space between the plus sign (+) prefix and the word you're modifying!
- Correct: +leather +shoes
- Incorrect: + leather + shoes
How to add broad match modifiers for keyword phrases or exact match keywords
Broad match modifiers only work when they're used with broad-match keywords. To increase clicks and conversion rates that can result from phrase or exact match keywords, try creating a separate ad group and adding the corresponding modified broad-match keyword for each phrase or exact match keyword.
| Exact keyword phrase | Modified broad-match equivalent |
|
"buy blue suede shoes" "purchase blue suede shoes" "shop suede shoes" |
+buy +blue +suede +shoes +purchase +blue +suede +shoes +shop +suede +shoes |
|
"blue suede shoes" "suede blue shoes" "suede shoes blue" |
+blue +suede +shoes |