About keyword insertion

Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. This can help make your ads more relevant to users searching for what you offer.

This article explains how keyword insertion works.

How it works

Let's say you're advertising a chocolate shop. You could use a keyword insertion code in your ad headline: 

Headline: Buy {KeyWord:Chocolate}

When your ad is served, the relevant advertising platform will try to replace this code with one of your keywords in your ad group ("dark chocolate," "sugar free chocolate," "gourmet chocolate truffles"), but when they can't, they'll use the word "Chocolate." 

Note that the person's search term isn't always the same as the keyword.

Person searches for:	Your ad could look like:
dark chocolate bar	Buy Dark Chocolate www.example.com Artisan candy from San Francisco Free shipping orders $50 more
sugar free chocolate	Buy Sugar Free Chocolate www.example.com Artisan candy from San Francisco Free shipping orders $50 more
gourmet chocolate truffles	Buy Chocolate www.example.com Artisan candy from San Francisco Free shipping orders $50 more

In the last example, "Chocolate" goes in the headline because the keyword "gourmet chocolate truffles" is too long to fit. 

Related links

Set up keyword insertion