Microsoft Advertising features in the new Search Ads 360 experience

This article lists the Microsoft Advertising features supported by the new Search Ads 360.

Learn more about Microsoft Advertising.

In this article:

• Campaigns
• Ads and extensions (assets)
• Targeting
• Optimisation

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Campaigns

Campaign types

Campaign type	Create	Edit	Learn more
Dynamic search campaign			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Search campaign			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Shopping campaign			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Smart Shopping campaign			Microsoft Advertising Help Centre

Campaign features

Feature	Create	Edit	Learn more
Ad groups			Microsoft Advertising Help Centre Search Ads 360 Help Centre

Ads and extensions (assets)

Supported ad types and features

Feature	Create	Edit	Learn more
Dynamic search ads			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Local inventory ads			Microsoft Advertising Help Centre
Responsive search ads			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Product Shopping ads			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Multimedia ads			Microsoft Advertising Help Centre Search Ads 360 Help Centre

Extensions ('assets')

The following Microsoft Advertising extensions are supported in the new Search Ads 360.

Extension	Create	Edit	Learn more
Sitelink extensions			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Call extensions			Microsoft Advertising Help Centre Search Ads 360 Help Centre

Targeting and bid adjustments

Targets	Create	Associate with campaign or ad group	Learn more
Audiences In-market audiences Similar audiences Customer Match lists Custom audiences Combined list Remarketing lists			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Audiences bid adjustments
Demographics: Gender and age bid adjustments			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Keywords			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Locations			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Location bid adjustments

Optimisation

Recommendations

The following Microsoft Advertising recommendations are available in the new Search Ads 360. To apply recommendations, go to Microsoft Advertising .

Recommendations	View	Apply	Learn more
Fix campaigns that are limited by budget			Microsoft Advertising Help Centre Search Ads 360 Help Centre
Add new keywords			Microsoft Advertising Help Centre Search Ads 360 Help Centre