Labels, automated rules, custom columns, automated bid strategies and other campaign management data that you create in a Search Ads 360 manager account are available only within Search Ads 360. Data you create in a client account is available both from Search Ads 360 and from the external account if the external account supports shared management of the data.
For example:
| If you create a label in... | The label is visible in... |
|---|---|
| A Search Ads 360 manager account | Search Ads 360 only |
| A Google Ads account, from either Google Ads or the new Search Ads 360 | The Google Ads account, either when signed in directly to Google Ads or when accessing the account from the new Search Ads 360 |
| A Microsoft Advertising account, from Microsoft Advertising | Microsoft Advertising only |
| A Microsoft Advertising account, from the new Search Ads 360 |
Search Ads 360 only (the label is owned by the Search Ads 360 manager account by default) |
The new Search Ads 360 currently supports a maximum of 1000 labels at each level.
For example, 1000 labels can be defined at the manager level, and each sub-manager level, which includes those inherited from the manager level.
Examples
Labels created in a Search Ads 360 manager account
You sign in to the new Search Ads 360, create a label in a manager account and apply it to a campaign in a Google Ads client account.
The label is only visible to users who sign into the new Search Ads 360.
Labels created in Google Ads
You sign in to Google Ads, create a label and apply it to a campaign.
The label is visible to all users who view the account through Google Ads or through the new Search Ads 360.
Labels created in a client account from Search Ads 360
You sign in to the new Search Ads 360, create a label in the Google Ads client account and apply it to a campaign in a Google Ads client account.
The label is visible to all users who view the account through Google Ads or through the new Search Ads 360.
Labels created in a Google Ads manager account
You sign in to a Google Ads manager account, create a label and apply it to a campaign in a Google Ads client account.
The label is not visible in the new Search Ads 360.
