Beginning 29 June 2020, customers who have previously turned on scheduled sync or who choose to turn on scheduled sync will no longer be able to turn off scheduled sync. Likewise, customers who have previously activated the conversion API will no longer be able to deactivate it.
Beginning 1 February 2021, Search Ads 360 will automatically turn on scheduled sync and activate the conversion API for all customers who haven't already turned on scheduled sync or who haven't already activated the conversion API.
When you update a campaign in the new Search Ads 360 experience, the change is automatically copied (posted) to the external account. For example, if you add a new Microsoft Advertising campaign, Search Ads 360 automatically posts the campaign to Microsoft Advertising.
However, if you sign into an external account and update a campaign, you may need to copy (sync) those changes into Search Ads 360, depending on the type of account:
- Google Ads accounts: changes that you make from Google Ads accounts are continuously synced with Search Ads 360, so you don't need to use manual or scheduled syncs for these accounts.
- Microsoft Advertising accounts: changes that you make from Microsoft Advertising accounts need to be synced with Search Ads 360, either manually or on a schedule.
Syncing with the previous Search Ads 360 experience
Updates from the new Search Ads 360 experience are not automatically posted to the previous Search Ads 360 experience. Instead, you need to sign in to the previous experience and sync the account. For example:
- You add a new Microsoft Advertising campaign from the new Search Ads 360 experience.
- The new experience posts the campaign to Microsoft Advertising.
- To see the new campaign in the previous Search Ads 360 experience, sign in to the previous experience and sync the Microsoft Advertising account.
The same is true for changes you make from the previous experience: changes are automatically posted to the external accounts, but to see these changes in the new experience, you need to sign in to the new Search Ads 360 experience and sync the external account. The one exception is this: when the previous experience posts a change to a Google Ads account, that change is automatically visible in the new experience. Syncing isn't needed for Google Ads accounts in the new experience.
| New Search Ads 360 experience |
Previous Search Ads 360 experience |
|
|---|---|---|
| Update in Google Ads external account |
Automatically available | Sync required |
| Update in Microsoft Advertising external account |
Sync required | Sync required |
| Update in new Search Ads 360 experience |
Automatically available | Sync required |
| Update in previous Search Ads 360 experience |
Sync required for Microsoft Advertising accounts. Updates to Google Ads accounts are automatically available. |
Automatically available |
To keep the new and previous experience in sync, the best practice is to create scheduled syncs for all of your accounts in both new and previous Search Ads 360 experience.
Notes
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The initial sync imports up to the last 30 days of data and will take longer than subsequent syncs.
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All settings and campaigns in an account are synced. You can't select specific parts of an account to sync.
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Sync will skip:
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Items and settings that Search Ads 360 doesn't support, such as App install ads in Microsoft Advertising accounts.
You can manage these items and settings in the external account. -
Removed campaigns, ad groups, ads, keywords and other items, including products that have been removed from shopping campaign feeds.
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Items with updates that haven't posted to the external account yet. For example, if you change the Max CPC for a keyword and sync before the new Max CPC is posted to the external account, sync skips the keyword. This ensures that changes that you make in Search Ads 360 are correctly posted to external accounts.
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Syncing a large account can last anywhere from several minutes to several hours, depending on the amount of data that was changed in the external account. Smaller accounts sync more quickly.
Sync imports some types of data more quickly than others. It may take several hours before metrics reported in Search Ads 360 accurately reflect the metrics reported in the engine.
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Sync imports the latest version of an ad, even if the ad copy is under review. If the ad copy is later disapproved, update the ad copy and re-sync the account.
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Closing the browser window doesn't affect the sync.