How Google uses Google Marketing Platform advertising product data

The following article provides a brief overview of Google's data usage practices and commitment to protecting the confidentiality and security of data.

We understand the importance and sensitivity of the data derived from your use of Google Marketing Platform advertising products, including Display & Video 360, Campaign Manager 360 and Search Ads 360. This data belongs to you and we treat your data confidentially and securely.

This article answers some common questions about Google Marketing Platform advertising data use and protection. For the specific terms governing your data and usage of Google Marketing Platform advertising products, please refer to your contract.

How we use your Google Marketing Platform advertising product data

We use Google Marketing Platform advertising product data only for limited purposes, as described in your contract. These include:

• Providing advertising services through Google Marketing Platform
• Ensuring compliance with our policies
• As aggregate product statistics that do not identify you or your usage of Google Marketing Platform

We will not use or disclose your Google Marketing Platform advertising data for purposes beyond those set out in your contract without your permission.

Security certifications

ISO 27001

ISO 27001 is one of the most widely recognised and internationally accepted independent security standards. Google has earned ISO 27001 certification for the systems, applications, people, technology, processes and data centres serving a number of Google products, including the DDM suite. Learn more about Google's ISO 27001 certification.

About the GDPR

Keeping users’ information safe and secure is among our highest priorities at Google. Over the years, we've worked closely with Data Protection Authorities in Europe and have implemented strong privacy protections that reflect their guidance. We are committed to complying with the EU’s General Data Protection Regulation (GDPR) and will collaborate with partners throughout this process.

Where we act as a processor of personal data, we have updated our agreements to reflect the obligations of controllers and processors and offer data-processing agreements where required. For Google Marketing Platform advertising products, we are offering the Google Ads Data Processing Terms, which you may review and accept within the Campaign Manager 360, Display & Video 360 and Search Ads 360 UIs.

How to accept the Google Ads Data Processing Terms

Display & Video 360

1. Starting in your partner's settings, navigate to your partner's Basic Details.

2. In 'Basic Details', find the section called Data Protection.

3. Click the box indicating that you accept the Google Ads Data Processing Terms after you've reviewed them.

4. After accepting the terms, enter contact information for a person at your business to be notified about any matters relating to the GDPR and the Google Ads Data Processing Terms.

   Separately, enter contact information for your data protection officer if your organisation has one and an EU representative if your organisation has a representative as defined in the GDPR.

   Please keep these contacts up to date.

5. Click Save at the bottom of the page when you've finished.

Campaign Manager 360

1. Start by navigating to Admin Account.

2. In the Properties tab, find the section called Data protection.

3. Click the box indicating that you accept the Google Ads Data Processing Terms after you've reviewed them.

4. After accepting the terms, select your business' data protection contact. This person may be notified about any matters relating to the GDPR and the Google Ads Data Processing Terms. If you've selected the 'primary contact', enter contact information in the fields corresponding to the primary contact.

   Separately, enter contact information for your data protection officer if your organisation has one and an EU representative if your organisation has a representative as defined in the GDPR.

   Please keep these contacts up to date.

5. Click Save at the top of the page when you're done.

Search Ads 360 (previous version)

You can no longer accept the Google Ads Data Processing Terms in the previous Search Ads 360. Use the method described below in Search Ads 360 (new experience)

Search Ads 360 (new experience)

1. Navigate to the relevant manager account.
2. In the left page menu, click Settings > Manager account settings.
3. Expand 'Data protection contacts'.

4. After accepting the terms, enter a name, email address, physical address and phone number for the following people:

   • Primary contact
   • Data protection officer
   • EU representative
      

     Please keep these contacts up to date.

5. Click Save.