Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize Clicks bid strategy works and what its settings are.
How it works
The automated bidding system focuses on increasing clicks for your campaigns while spending a target amount. If you don't specify a target spend amount, the bidding system will attempt to use the remaining average daily budget of any campaigns using this bid strategy.
Maximize Clicks is available as a portfolio strategy and standard campaign strategy (for Google Ads client accounts only) and as a budget bid strategy (for all client accounts).
Maximum CPC bid limit
You can set a cap on bids when using a Maximize Clicks bid strategy. It lets you steer the maximum amount you're willing to pay for each click. If you don't enter a maximum CPC bid limit, the bidding system adjusts your bids to try to get you as many clicks as possible while spending your target spend amount.