Brand advertisers can now manage Koddi sponsored product campaigns directly within the Search Ads 360 interface. This integration supports commerce media network on-site advertising, expanding your cross-channel management capabilities.
On this page
- Benefits of the Koddi integration
- How and when to use Koddi
- Eligibility and requirements
- Keep in mind
Benefits of the Koddi integration
- Centralized campaign management: Seamlessly build, manage, and optimize your Koddi sponsored product campaigns alongside your other search and commerce media marketing efforts.
- Continuous synchronization: Inbound sync continuously pulls your campaigns, ad groups, keywords, and product entities from Koddi into Search Ads 360.
- Bi-directional trafficking: Changes and updates made directly in the UI seamlessly traffic back to your live Koddi campaigns.
- Unified reporting pipelines: Gather performance stats and build detailed reports for Koddi campaigns, ad groups, keywords, and products.
- Google Merchant Center support: Automatically create a synthetic Google Merchant Center account to pull in Koddi product feeds, letting you effortlessly manage product targeting and reporting in the UI.
How and when to use Koddi
Use this integration to scale your on-site commerce media network presence and evaluate performance metrics alongside your traditional search engine accounts. Similar to Criteo commerce media network campaigns, this feature gives brand advertisers a single entry point for optimizing retail marketplace budgets.
To link your accounts, follow the steps below:
- Sign in to your Search Ads 360 account.
- Navigate to a sub-manager account.
- In the page menu to the left, select Settings, then select Sub-account settings.
- Enter your account information in the Link Koddi account section.
- Select Save.
Eligibility and requirements
Before onboarding, ensure you have the necessary credentials and structural access ready. You’ll need the following details to complete the onboarding UI fields:
- The specific Koddi API endpoint
- Account name
- Advertiser ID
- Membership ID
Keep in mind
Review these engine-specific functionalities and optimization guardrails when managing your campaigns:
- Authentication handling: The UI supports manual re-authentication of Koddi accounts
- Campaign status editability: You can edit campaign statuses directly from the Search Ads 360 UI.
- Ad group budgets: Daily budget management is supported at the Koddi ad group level.
- Keyword limitations: Koddi only supports positive keywords. As a result, the negative keywords entry option is removed from the navigation panel.
- Product group targeting: Koddi doesn’t support pausing individual product entities.