Optimize your bid strategies with high-quality data by using the various conversion tracking systems supported by Search Ads 360. To help you meet your specific business goals, Search Ads 360 supports the following conversion sources:
- Floodlight
- Google Ads
- Google Analytics
- Adobe Analytics
These supported conversion sources include both online and offline conversions, as well as Google Ads store visits and store sales where available.
However, not all conversion sources are available for auction-time bidding. Refer to the table below for auction-time bidding support.
Conversion types supported for auction-time bidding (ATB)
Here is an outline of the supported conversion types for Google Ads auction-time bidding and Microsoft Advertising auction-time bidding.
| Conversion type | Google Ads auction-time bidding | Microsoft Advertising auction-time bidding |
|---|---|---|
| Floodlight | Supported | Supported |
| Adobe Analytics | Supported | Supported |
| Google Analytics | Supported | Not supported |
| Google Ads Conversions | Supported | N/A |
| Microsoft Conversions | N/A | May appear in some reports. Not supported in Search Ads 360 bid strategies. |
Learn more About conversion reporting in Search Ads 360.