You can efficiently manage your various Google Merchant Center (GMC) accounts by using the account filtering feature. The feature allows you to add an extra layer for your GMC account and add filters to select specific accounts or brands that you want to work with.
On this page
How it works
The GMC account filter helps both the retailers and brands. Here, the account filtering helps the retailers to allow the required access to the brands within their GMC account. The feature helps to maximise the revenue for both retailers in terms of money and brands to expand their reach for the product.
How to set up the Google Merchant Center account filter
Steps to add a feed filter through the account.
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Sign in to your Search Ads 360 account.
- Navigate to a sub-manager account.
- In the page menu, select Settings.
- Select Manager account settings, and then select Merchant Center account sharing.
- Select the GMC accounts to link and set up filters for brands.
Steps to add a feed filter through the sub-manager account.
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Sign in to your Search Ads 360 account.
- Navigate to a sub-manager account.
- On the left Page menu, select Settings to expand the drop-down.
- Select Sub-account settings.
- Add the Merchant Center account sharing column
- Select the GMC accounts to link and set up filters for brands.
- You should be able to select multiple brands for the filter by selecting 'OR' and selecting required brands.
Editing the filters at associate manager or sub-manager account level
You can always revisit the manager account settings or sub-account settings page to make the changes.
- Select Edit and make necessary changes.
- Select Save