Fix Search Ads 360 template errors
Your bid amounts are less than the default price and the keywords for your product are not relevant to the targeted audience.
Potential errors
| Template type | Error |
| Ad group | Bid amounts are less than floor price |
Potential causes
- Your bid amount was set at a lower price than the default price, which caused your minimum bid threshold to not keep up with the ad auction.
- The keywords in your campaign and ad groups are not set up correctly to target the right audience.
Example scenario
You are running a campaign for your new product A. You have set your bid amounts to $0.50 USD, but the default price for this keyword is $1.00 USD. This means that your ads are not being shown as often as they could be, because they are being outbid by other advertisers.
Example resolution
The following might help improve your ad performance:
- To increase the chances of your ads being shown, you can try increasing your minimum bid threshold to $1.00 USD. This will tell the ad auction that you are willing to pay more for a click, which will make your ads more likely to be shown.
- You can also manually edit your keywords to make sure that they are relevant to your target audience and that you are using the right match types. For example, you could add the phrase "product A" to your keywords, so that your ads will be shown to people who are searching for that specific product.