Fix Search Ads 360 template errors
This template is creating enough entities to exceed the client account limit.
Potential errors
| Template type | Error |
|---|---|
| Campaign | Engine count limit exceeded |
| RSA | Engine count limit exceeded |
| Ad group | Engine count limit exceeded |
Potential causes
The “Engine count limit exceeded” error occurs when the template creates enough entities to exceed a specific account limit in the client account. In the Search Ads 360 experience, Templates will attempt to make as many entities as possible but up to the set limit.
Example scenario
Example 1
In Google Ads, each ad group can have only 3 enabled responsive search ads (RSAs). If an existing ad group already has 2 enabled RSAs, and your template is trying to generate an additional 2 RSAs, the template system would generate only 1 RSA and the rest would result in an “Engine count limit exceeded error.”
Example 2
Let's say you have a campaign template with a multiplier that represents 8,000 unique items. This means the template will try to create 8,000 campaigns. You already have 3,000 pre-existing campaigns in the account. In Microsoft Ads, each account can have up to 10,000 campaigns. This means that when your campaign template evaluates, it will generate 7,000 campaigns, and the remaining 1,000 will result in an “Engine count limit exceeded” error.
Example resolution
There are 2 main paths to resolving this error:
- Choose a different multiplier that generates fewer entities to avoid exceeding the account limit.
- Remove existing entities from your account to make space for the remaining entities blocked by this error.
For more information on specific account limits, visit the Help Center of the relevant advertising platform.