Fix Search Ads 360 template errors
Headlines and descriptions for each template generated entity must be unique. For example, if template formulas attempt to generate duplicate ad headings and descriptions, an error is displayed.
Potential errors
| Template type | Error |
| RSA | Duplicate value in headline or description |
| Ad group | Duplicate ad group name in a campaign |
| Campaign | CampaignError.DUPLICATE_CAMPAIGN_NAME |
| Keyword | Duplicate keywords |
Potential causes
The following are potential causes for this error:
- Feed data is the same in multiple feed columns that are referenced in your formula fields.
- The combination of feed data and static text the formula produces results in duplicate values in your formula fields.
- The same alternative is used for multiple headlines or descriptions, and two or more of these alternatives are needed to generate an ad.
Example scenario
Feed name: Feed B
Feed data:
| ID | Brand | Category |
| 1 | Alpha | Shooting stars collection |
| 2 | Shoes | Shoes |
| 3 | Charlie | Clothing |
Scenario: An ad template has the following two formulas that result in the same output:
Headline: f:"Brand"Headline: f:"Category"
Likely expected output:
Ad 1 = “Alpha. Shooting stars collection.”
Ad 2 = “Shoes. Shoes.”
Ad 3 = “Charlie. Clothing.”
Actual output:
Ad 1 = “Alpha. Shooting stars collection.”
Ad 3 = “Charlie. Clothing.”
Ad 2 can't be generated because two of the headlines have the same value, “Shoes”, which the advertising platform doesn’t allow.
Example resolutions
To resolve this error, do one or more of the following:
- Use different alternatives for each headline or description.
- Modify feed data to avoid duplicate values in the relevant formula fields.
- Use logic functions, such as if() to prevent duplicate data.