Fix Search Ads 360 template errors
You may get an error when your headlines, descriptions, display path, or keywords are too long.
Headlines and descriptions are too long.
Potential errors
| Template type | Error |
| RSA | Field is too long: Headlines |
| RSA | Value entered is too long: Descriptions |
Potential cause
You can create 15 unique headlines and 4 descriptions in each RSA. Each headline has a character limit of 30 and each description has a characters limit of 90. If you exceed more than 30 and 90 characters respectively the system will show you an error message to reduce the words as per the requirement.
Example resolution
The primary resolution for this error is to reduce the number of characters. Depending on the field, you may also do the following:
- Use alternatives with other formulas or static text.
- Use
if()functions combined withlength()functions to detect if there will be length issues and provide alternatives. - Use text functions to trim and refine feed data to prepare it to be used in text fields.
- Modify feed data so it only contains data that meets advertising platform text fields requirements.
Display Path 1 is too long.
Potential errors
| Template type | Error |
| RSA | Value entered is too long: Display Path 1 |
Potential cause
The display URL in your RSA helps customers understand the page they will end up on once they click on your ad. The value in this field typically differs from the destination URL. Each path has a limit of 15 characters.
Example resolution
The primary resolution for this error is to reduce the number of characters. Depending on the field, you may also do the following:
- Use alternatives with other formulas or static text.
- Use
if()functions combined withlength()functions to detect if there will be length issues and provide alternatives. - Use text functions to trim and refine feed data to prepare it to be used in text fields.
- Modify feed data so it only contains data that meets advertising platform text fields requirements.
Keyword text is too long.
Potential errors
| Template type | Error |
| Keyword | Keyword text is too long: Keyword text |
| Keyword | Keyword text has too many words |
Potential cause
Adding the right keyword helps to show your ads to the right customers. You can add up to 10 words in a keyword.
Example resolution
The primary resolution for this error is to reduce the number of characters. Depending on the field, you may also do the following:
- Use alternatives with other formulas or static text.
- Use if() functions combined with length() functions to detect if there will be length issues and provide alternatives.
- Use text functions to trim and refine feed data to prepare it to be used in text fields.
- Modify feed data so it only contains data that meets advertising platform text fields requirements.