Fix Search Ads 360 template errors
The ad group has negative keywords with the exact match type you are trying to generate. To add a keyword, use different text, remove existing negative, or positive keywords.
Potential error
| Template type | Error |
|---|---|
| Keyword | FIELD_ERROR_IMMUTABLE_FIELD: 2255 |
Potential cause
The error occurs because you can’t simultaneously add a keyword term into both positive and negative keywords for the same ad. To avoid limiting ad serving, you can use different keyword text, a different match type, or completely remove one keyword version.
Example scenario
“Running shoes” has been added both as a positive and a negative keyword.
Example resolution
Manually remove one version of the conflicting keywords, or choose a different keyword list entirely.