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Start date errors

Fix Search Ads 360 template errors

Templates can't generate campaigns, and ad groups after a statically defined date has passed.

Potential errors

Template type Error
Ad group The AdGroup Start Date should be after current date
Campaign Campaign can’t be set to a past date

Potential causes

The template start date was defined as a specific date, and that date passed before the template tried to generate affected campaign structure, targeting, or creatives.


Example scenario

Template start date: 10/31/2024

Scenario: A feed is updated with new values on 11/01/2024, which triggers the template to attempt to create new campaigns, or ad groups.

Output: New campaigns and ad groups can't be created, because the template start date (10/31/2024) is in the past.

This error may not require action and is working as intended if you don’t want the template to generate new campaigns or ad groups after a specific date, even if the feed is updated with new values.


Example resolutions

If a resolution is required, do one of the following:

  • Change the start date to a date in the future.
  • Use the "As soon as campaigns are created" option to set the start date as the date the campaign or ad group is created.
  • Define a static number of days after the campaigns or ad groups are created as the start date (for example, “today +1”).

Related link

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