Enable Google Merchant Center linking for Google Ads in Search Ads 360

You can now link and manage your Google Merchant Center account links for Google Ads client accounts in the Search Ads 360 user interface (UI).

How to enable Google Merchant Center linking for Google Ads in Search Ads 360

1. Sign in to your Search Ads 360 account.
2. Navigate to a client account.
3. On the left page menu, select Data Manager under Setup.
4. Select + Connect product.
5. Search and select Google Merchant Center (GMC) from the list of data sources.
6. Select icon.
7. Under Link a Google Merchant Center Account page,
   1. Under “Link to Merchant Center accounts I manage option” you should be able to view all GMC accounts associated with the user's email address and select the required GMC account or
   2. Under “Send request to other Merchant Center account” you can add the GMC ID and select Next.
8. Select Submit.