Set up the Enterprise vs CMN advertised Performance dashboard

Compare the advertised performance of enterprise level versus the commerce media network (CMN) level in this dashboard.

On this page

• Enterprise vs CMN advertised Performance dashboard
  • Performance metrics scorecards
  • Advertised performance reports
  • Enterprise top (brands) and CMN top AM (brands) by conv. revenue reports
  • Top product categories by conv. revenue reports
  • Conversions reports
  • Top performing SKUs reports
• How to view predefined dashboards

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You'll need to create the Enterprise vs CMN advertised performance dashboard before you can create and add reports or scorecards.

Create the Enterprise vs CMN advertised Performance dashboard

1. Sign in to your Search Ads 360 account.
2. Click the reports icon in the navigation menu.
3. Select Dashboards.
4. Click the plus button to create a new dashboard.
5. Click the pencil icon to name your dashboard.

Create performance metrics scorecards

1. After creating the Enterprise vs CMN advertised Performance dashboard, click one of the tiles and select Scorecard from the options.
2. To create the 'Enterprise performance metrics' and 'CMN performance metrics' scorecards, you’ll need to:
   1. Navigate to the 'Accounts' filter at the top, select the enterprise or the CMN account and click Save.
   2. Under the 'Choose one or more measures that you would like to add' field, search for and add the following measures:
      • Impr.
      • Clicks
      • CTR
      • Avg. CPC (converted currency)
      • Cost (converted currency)
      • Conversions
      • Conv. rate
      • Cost/conv. (converted currency)
      • Conv. value
      • Avg. CPM (Converted currency)
      • Conv. value / cost
3. (Optional) Name your scorecard.
4. Click Add to dashboard.

Create 'Advertised performance' reports

1. After creating the Enterprise vs CMN advertised Performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the drop-down menu.
3. To create the 'Enterprise advertised performance' and 'CMN advertised performance' reports, you’ll need to:
   1. Navigate to the 'Accounts' filter at the top, select the enterprise or the CMN account and click Save.
   2. In the 'Search metrics and dimensions' field, search for and add the following metrics or dimensions to your table:
      • Account
      • Brand
      • Impr.
      • Clicks
      • CTR
      • Avg. CPC (converted currency)
      • Cost (converted currency)
      • Conversions
      • Conv. rate
      • Cost / conv. (Converted currency)
      • Conv. value
      • Avg. CPM (Converted currency)
      • Conv. value / cost
4. Click the pencil icon to name your report.
5. At the top right-hand corner, click Add to dashboard.

Create 'Enterprise top (brands) by conv. revenue' and 'CMN top AM (brands) by conv. revenue' reports

1. After creating the Enterprise vs CMN advertised Performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the drop-down menu.
3. Go to the Table drop-down and select Pie chart under 'Pie'.
4. To create 'Enterprise top (brands) by conv. revenue' and 'CMN top AM (brands) by conv. revenue' reports, you’ll need to:
   1. Navigate to the 'Accounts' filter at the top, select the enterprise or the CMN account and click Save.
   2. In the 'Search metrics and dimensions' field, search for and add the following metrics or dimensions:
      • Account
      • Brand
      • Conv. value
5. Click the pencil icon to name your report.
6. At the top right-hand corner, click Add to dashboard.

Create 'Top product categories by conv. revenue' reports

1. After creating the Enterprise vs CMN advertised Performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the drop-down menu.
3. Go to the Table drop-down and select Pie chart under 'Pie'.
4. To create 'Enterprise top product categories by conv. revenue' and 'CMN top product categories by conv. revenue' reports, you’ll need to:
   1. Navigate to the 'Accounts' filter at the top, select the enterprise or the CMN account and click Save.
   2. In the 'Search metrics and dimensions' field, search for and add the following metrics or dimensions:
      • Product type sold (1st level)
      • Product type sold (2nd level)
      • Product type sold (3rd level) and so on
      • Conv. value
5. Click the pencil icon to name your report.
6. At the top right-hand corner, click Add to dashboard.

Create 'Conversions' reports

1. After creating the Enterprise vs CMN advertised Performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the drop-down menu.
3. Go to the Table drop-down and select a Line chart under 'Time series'.
4. To create 'Enterprise conversions' and 'CMN account conversions' reports, you’ll need to:
   1. Navigate to the 'Accounts' filter at the top, select the enterprise or the CMN account and click Save.
   2. In the 'Search metrics and dimensions' field, search for and add the following metrics or dimensions:
      • Product type sold (1st level)
      • Product type sold (2nd level)
      • Product type sold (3rd level) and so on
      • Conversions
5. Click the pencil icon to name your report.
6. At the top right-hand corner, click Add to dashboard.

Create 'Top-performing SKUs' reports

1. After creating the Enterprise vs CMN advertised Performance dashboard, click one of the tiles and select Report from the options.
2. Select New report from the drop-down menu.
3. To create the 'Enterprise top-performing SKUs' and 'CMN top-performing SKUs' reports, you’ll need to:
   1. Navigate to the 'Accounts' filter at the top, select the enterprise or the CMN account and click Save.
   2. In the 'Search metrics and dimensions' field, search for and add the following metrics or dimensions to your table:
      • Account
      • Brand
      • Product type (1st level)
      • Product title
      • Item ID
      • Client account conversions
      • Client account conv. value
      • Client account conv. rate
4. Click the pencil icon to name your report.
5. At the top right-hand corner, click Add to dashboard.

After you've added all the above reports to your dashboard, select Save or Save as to complete your Enterprise vs CMN advertised performance dashboard.

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How to view predefined dashboards

You can access predefined dashboards with pre-populated data. Follow the steps below to access these dashboards.

1. Sign in to your Search Ads 360 account.
2. Click the Reports icon in the navigation menu.
3. From the Reports drop-down, select Dashboards.
4. The top of the 'Dashboard' page will display options for predefined CMN dashboard views.
5. Select a predefined dashboard view. Data will auto-populate based on your selection.