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Custom Attributes Management in Search Ads 360

In late 2024, we launched the ability for you to manage your Search Ads 360 custom attributes, providing you with a place for centralized management of your custom columns and labels. Shared library now provides you with the tools for the creation, viewing, searching, ordering, and bulk editing of your custom attributes.

To find your custom columns in Search Ads 360, you log in to your account, and click “Shared library,” and then click “Custom columns.” You’ll find a table with details about your custom columns, such as the name of the column, column ID, associated columns, last modified date, and more.

You can view all your labels in Search Ads 360 in the table on the “Labels” page. You’ll find details like the color of your labels, as well as, ad groups, ads, and the number of campaigns associated with that label. Additionally you’ll find a description for your label and the customer associated with it.


Learn more about Labels manager and Custom columns manager in Search Ads 360.

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