- Sign in to your Search Ads 360 account.
- In the left page menu, click Campaigns, Ad groups, Ads or Keywords (you can then choose Search keywords or Negative search keywords).
- Select the tick box for the campaign, ad group, ad or keyword to which you want to apply a label.
- In the bar above the table, click Label.
- To create a new label, select Create label from the drop-down.
- Enter a name, choose a colour and owner, and add a description (optional).
- Click Create.
- Click Apply.
- To apply existing labels, select the tick boxes for the labels that you’d like to add and click Apply.
To apply labels to multiple campaigns, ad groups, ads or keywords, select the tick box next to the items in step 3 and use the Label drop-down to apply one or more labels.